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Digital Marketing Tag

Force Marketing FCA MarketCenter

25 May Force Marketing is Now an FCA MarketCenter Vendor

Automotive marketing firm Force Marketing will be part of a select group of MarketCenter vendors which provide services to FIAT Chrysler Automobiles (FCA) US auto dealers. ATLANTA, GEORGIA— Force Marketing is proud to announce that it has been approved by FCA US LLC MarketCenter to be a vendor. One of the nation’s leading automotive marketing companies, Force Marketing offers data-driven and technology-backed multi-channel marketing services to dealers across the country. Through its inclusion in the FCA MarketCenter program, the company will be able to offer its turn-key marketing solutions to FCA dealers at special pricing. “At Force Marketing, we’re focused on evolving the...

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google-mobile-tablt-search-ss-1920

20 May Can Consumers Tell the Difference Between Paid and Organic Search Results?

The answer might surprise you-- or it might not, depending on how much faith you have in consumers. The truth is that, according to a recent study conducted by Ofcom, about half of adults are unable to identify the paid ads in Google’s search results. This is in spite of the fact that PPC ads on Google’s SERPs have a yellow “Ad” icon beside them. In the survey, 1,328 respondents were asked to look at an image of paid ads on a Google SERP and select from the following answers (and they could choose more than one): These are adverts/sponsored links/paid to appear...

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PPC Ad Copy Force Marketing

04 May New Force Study: What Works Best for Your PPC Ad Copy?

The ad copy you write for your paid search ads matters. It’s what people who search for your keyword terms see first, and in many cases, it’s what convinces them to click on your ad. But how much does it matter? And even more specifically, how much do the first few words of each ad matter? The Force Marketing digital team conducted a study to find out. We analyzed all of our PPC ad copy results over a period of about six months, looking specifically at the first few words in each ad. We then broke the ads up into 13 different...

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Kate Andra Force Marketing Digital Marketing

29 Apr Are You Holding Your Digital Vendors Accountable?

This post originally appeared on LinkedIn. Let me ask a question. As a car dealer, do you fully understand why spending money on digital marketing is important? Last week, I read something that Brian Pasch posted on LinkedIn that made me think that some dealers still do not. He explained that a new co-op policy requires Ford dealers to use 50 percent of their digital media funds for paid search, thanks to consistently low impression share. Brian’s point is that dealers should want to spend money on paid search, and that the fact that they don’t see the value in it indicates a...

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Force Marketing Mobile Marketing

07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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google

23 Feb Google Removes Right-Hand-Side Ads from SERPs

When you look at a Google SERP this week, you might notice something a little different. That’s because starting at the end of last week, Google no longer showcases AdWords ads on the right side of its search result pages. On top of that, the number of ads at the top of the page may increase from three to four, depending on the search, according to Google. The right side of the page won’t always be empty-- Google says that Product Listing Ads and Knowledge Graph boxes will occupy it on certain queries. The change bridges the gap between the search...

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fuelpic

03 Feb Force Marketing Launches Fuel, Its Rebranded and Revamped Online Video Channel

Fuel, the video channel from leading automotive marketing company Force Marketing, will feature marketing tips for dealers, tech-enabled strategies, consumer insights and more. ATLANTA, GEORGIA— Force Marketing announced today the launch of its rebranded and redesigned online video channel, now called Fuel. The channel features weekly videos that highlight tips and trends within the automotive industry, innovative strategies for dealers, data-driven consumer insights and more. Formerly, the multi-channel automotive marketing company’s video channel was called ForceFeedTV. The rebranding of the channel as Fuel is a part of the company’s continued evolution and growth within the automotive space. “We’re very happy with what...

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email-budget

29 Jan Survey Says: Marketers Plan to Increase Email Budgets in 2016

Growth is a key part of marketing-- you want to see sales growth, and to do so, sometimes you need to see budget growth, too. A recent study, the Selligent and StrongView 2016 Marketing Trends Survey, highlighted the areas of marketing that are set to see the most growth this year. The top marketing channel that respondents said they’d add budget to in 2016? Email marketing. Sixty percent of those surveyed planned to increase their email budget this year. They reported that their top three initiatives in terms of email were increasing subscriber engagement, improving segmentation and targeting, and improving data...

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forcenew

18 Jan Force Marketing Unveils Redesigned Company Website

ATLANTA, GEORGIA— Leading automotive marketing company Force Marketing announced today the release of a new and enhanced version of its website, which can be found at ForceMKTG.com. The new website features a clean, sleek and modern design, and highlights the company’s technology-driven, multi-channel approach to automotive marketing. It’s fully responsive, and also features new UX strategies developed to drive lead generation, as well as parallax scrolling website design for a look and feel that’s both engaging and functional. “We’re excited to unveil our new website, which will allow dealers to get a closer look at how we utilize advanced data...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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