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17 Dec Women in Automotive Conference Recap

Two of our associates attended the 5th Annual Women in Automotive Conference this past weekend in Palm Springs, CA. This conference was centered around elevating women leaders in the automotive industry. The event kicked off with an inspiring session from Lissette Gole, Head of Automotive Retail for Google. As women, we often aren’t comfortable speaking up and sharing our accomplishments. We tend not to like to brag. As Lissette stated, “Self promotion is not bragging if it is based on facts.” Her advice is to think of self promotion as an accomplishment of your...

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16 Dec The 2020 SEO Mindset

The 2020 SEO Mindset Looking back at 2019, we’ve seen a fair share of algorithm updates, including BERT, Maverick, and several other verified and unconfirmed Google updates. With every little tweak made, it seems the SEO community is always quick to jump on the subject. Due to this, we wind up with countless sources of information, giving perspectives on what new thing needs to happen to counter these algorithm updates to keep websites in Google’s good graces. Walking into 2020, we don’t know what kind of updates await us, but if you haven’t noticed the trend behind Google’s updates, and not...

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Force Marketing Google AdWords Champion

08 Nov Force Marketing Invited to Google for America’s Next Top AdWords Champion Event

Force Marketing was recently invited to go for the gold at Google’s America’s Next Top AdWords Champion competition, held Nov. 6 and 7 in Mountain View. The exclusive invite-only event provided us with the opportunity to be recognized by Google for the hard work we do for our clients, and learn a lot in the process. Elijah Thao, Force Marketing’s Director of Digital Marketing, attended the event, along with PPC Manager Patrice Pavone-Franco. While the competition was fierce, it wasn’t the sole purpose of the event. It was designed to provide teams with tips on utilizing new Google UIs, products, and...

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Elijah Thao Force Marketing

29 Sep Get to Know Force: Elijah Thao

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Digital Marketing Elijah Thao! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of Digital Marketing. I oversee the processes and resources of my team to ensure they can execute their roles successfully in smooth alignment with other departments. (I'm the ninja master and am responsible for training my students in the secret tactics of stealth infiltration and assas...

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