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22 Jan Force Marketing 2020 Kickoff Recap

This past Monday, our whole company spent the day off-site kicking off 2020.  Our CEO, John Fitzpatrick, started the meeting off re-capping 2019 and all the lessons learned.  He then shared his vision and strategy for 2020. John shared his thoughts on how we will get there by transforming the brand to the consumer buying experience. This was an exciting day for all as we heard from every leader on their strategy for 2020 and how it incorporates into one team working together to bring the best in class customer experience. ...

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30 Dec Google Premier Partner Awards

Force Marketing is proud be the only automotive vendor who was selected as a finalist for Google's Premier Partner Awards. Our dynamic video product, DRIVE was a finalist in Video Excellence....

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30 Dec Force Family in 2019!

We expanded our Force family this year! This summer John Fitzpatrick & Judi Webster Rovner both welcomed baby girls. This fall two of our other employees, Jessica Joiner and David Parker, welcomed new additions to their individual families. 2019 also brought us three new happily married couples. We are excited to see what 2020 holds for our growing family.  ...

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18 Dec Get to Know Force: Aimi Gundersen

Every week, we will be featuring a team member.  We recently sat down with Aimi Gundersen, one of our newest Regional Sales Directors and here is what we learned about her… EMPLOYEE SPOTLIGHT Q. What’s your role at Force, and what does it entail? Regional Sales Director for North and South Carolina. My role entails building and cultivating relationships with dealers. I am focused on introducing Force Marketing to all the dealers who do not know about us, re-engaging dealers who we have had a relationship with in the past and getting them to fall in love with our new technologies, such as...

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17 Dec Women in Automotive Conference Recap

Two of our associates attended the 5th Annual Women in Automotive Conference this past weekend in Palm Springs, CA. This conference was centered around elevating women leaders in the automotive industry. The event kicked off with an inspiring session from Lissette Gole, Head of Automotive Retail for Google. As women, we often aren’t comfortable speaking up and sharing our accomplishments. We tend not to like to brag. As Lissette stated, “Self promotion is not bragging if it is based on facts.” Her advice is to think of self promotion as an accomplishment of your...

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16 Dec The 2020 SEO Mindset

The 2020 SEO Mindset Looking back at 2019, we’ve seen a fair share of algorithm updates, including BERT, Maverick, and several other verified and unconfirmed Google updates. With every little tweak made, it seems the SEO community is always quick to jump on the subject. Due to this, we wind up with countless sources of information, giving perspectives on what new thing needs to happen to counter these algorithm updates to keep websites in Google’s good graces. Walking into 2020, we don’t know what kind of updates await us, but if you haven’t noticed the trend behind Google’s updates, and not...

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26 Nov What you missed at Automotive Analytics & Attribution Summit (AAAS)

We are back from Palm Beach where we attended the Automotive Analytics & Attribution Summit; a great event hosted by Brian Pasch. We had the opportunity to sponsor one of the happy hours, two of our leaders were chosen to speak on different panels, and as an added bonus, we had a prime booth location. It was definitely an action and information-packed event filled with Automotive Leaders and Influencers, alike.   In case you weren’t there, Jeff Brown, our CRO, was one of the 5 panelists on the opening General Session discussing what marketing attribution looked like in 2019.  Jeff talked about...

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22 Nov Force Marketing Becomes KIA’s Newest Certified Digital Marketing Provider

Force Marketing, a technology-enabled omni-channel marketing company,  was recently selected by KIA Motors America to become their newest certified digital marketing partner to evolve the dealer to customer shopping experience through personalized digital marketing. Being the only marketing partner to be selected by KIA in over a year, Force will help KIA dealers reach their target in-market audience for new, used, and CPO vehicle sales as well as service appointments through personalizing the customer journey through online video, social advertising, paid search, display, and dynamic visual media.   “As a trusted partner to one of the fastest-growing automotive brands, we have a...

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Judi Webster Force Marketing

04 Nov Get to Know Force: Judi Webster

Every week, we will be featuring a team member.  We recently sat down with Judi Webster, Director of Strategy and Data and here is what we learned about her…. Meet Judi Webster, our Director of Strategy who has been with Force for over 6 years. In this spotlight, Judi talks about Google's RLSA tool, Remarketing List for Search Ads.   EMPLOYEE SPOTLIGHT Q. Tell us a little bit about yourself outside of work. I have 3 kids under 3 as well as a dog.  So you could say I keep quite busy chasing my kids around.  I love to blog. In my spare...

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09 Sep Force Marketing Announces Two Experienced Additions to Management Team

ATLANTA, September 9, 2019 (Newswire.com) - ​​​Force Marketing recently announced the addition of two seasoned automotive professionals to its management team, Erin Mueller and Wesley Miller. Erin Mueller has been hired as the Director of Marketing and Media and Wesley Miller as the Director of Client Success. Mueller joins Force Marketing with over five years in the automotive space. She spent the last four of five years with Cox Enterprises, where she was most recently a Senior Marketing Manager within Cox Automotive’s Inventory Solutions Group. “I am thrilled to be joining the team at Force,” said Mueller. “In my role, I will be working to scale...

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