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Mike Adams Force Marketing

16 Sep Get to Know Force: Mike Adams

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Graphic Designer Mike Adams! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Graphic Designer and part of the team responsible for creating new art themes and layouts for mail campaigns, as well as making pieces custom to the individual dealer’s specifications and preferences. Q. What's your favorite thing about what you do here? No two days are the same. Every day poses new challenges and puzzles that need to be solved in a...

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15 Sep Force Marketing is FCA’s Newest Certified Digital Marketing Provider

Automotive marketing firm Force Marketing is one of a select few vendors eligible to offer its array of data-backed and technology-driven digital marketing solutions to Fiat Chrysler Automobiles (FCA) dealers in the U.S. ATLANTA, GEORGIA— Force Marketing, a leading automotive marketing and technology company, is proud to announce that it is now an FCA Certified Digital Marketing Provider. Only 10 vendors within the automotive space currently qualify for this selective status. In March of this year, the company was officially approved by FCA MarketCenter to become a Preferred Vendor and offer its direct marketing services to FCA dealers. Now, all digital marketing...

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Linh Nguyen Force Marketing

09 Sep Get to Know Force: Linh Nguyen

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Specialist Linh Nguyen! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I’m a SEO Specialist here at Force. I optimize and maintain our clients’ websites to improve their search engine rankings. The role involves many technical aspects, which I won’t bore you with – keyword research, content creation, site audits and more. The overall goal is to drive organic traffic to the websites. Q. What's your favorite thing about what you do...

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John Fitzpatrick Force Marketing TiE Top Entrepreneur

06 Sep Force Marketing CEO John Fitzpatrick Honored with 2016 TiE Atlanta Top Entrepreneur Award

The TiE Atlanta Top Entrepreneur Awards recognize entrepreneurs and business owners who have achieved success and helped build a better business community within the metro Atlanta area. ATLANTA, GEORGIA— Force Marketing is proud to announce that CEO and President John Fitzpatrick was recently recognized with a 2016 TiE Atlanta Top Entrepreneur Award. “It’s an incredible honor to be among this year’s TiE Atlanta award winners,” said Fitzpatrick, who co-founded the automotive marketing company in 2007. “My team and I have worked hard to set ourselves apart within the fast-paced and competitive automotive industry, and to create a roadmap for sustainable growth. The...

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Alicia Brooks Force Marketing

02 Sep Get to Know Force: Alicia Brooks

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of OEM Relationships Alicia Brooks! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I'm the Director of OEM Relationships, and I am responsible for the development and growth, campaign implementation, and performance tracking of direct mail, email and digital campaigns for our Tier II Associations. My main clients right now are Chevrolet, Ford & Chrysler. Q. What's your favorite thing about what you do here? My favorite thing about my current position is...

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Team Force Marketing

29 Aug Force Marketing Earns Spot on Inc. 5000 List for Eighth Consecutive Year

Atlanta-based automotive marketing company Force Marketing earned the No. 3923 national spot on the Inc. 5000 list of the fastest-growing private companies in the U.S. for 2016. This is the eighth year in a row that the company has earned this distinct honor. ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently named to the Inc. magazine Inc. 5000 list, which compiles the fastest-growing private companies in the U.S. This is the 35th year that the magazine has published its prestigious list. 2016 marks Force Marketing’s eighth consecutive year of inclusion, an achievement only 167 of the 5000...

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Krystof Heller Force Marketing

26 Aug Get to Know Force: Krystof Heller

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Video Production Manager Krystof Heller! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role at Force is to produce and edit all the video marketing that we do. Sometimes that entails working on content for our clients such as pre-roll videos, or videos that will live on a clients website or YouTube channel, and sometimes it's working on internal videos that promote Force as a company that will go on our company...

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Alyssa Pratt Force Marketing

19 Aug Get to Know Force: Alyssa Pratt

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Administrative Assistant Alyssa Pratt! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My role here at Force is mainly accounts receivable; I upload/deposit all checks that come in, close out those opportunities in SalesForce, and make sure the sales board reflects the total sales throughout each month. Q. What's your favorite thing about what you do here? My favorite thing about working at Force is, of course, my coworkers! And I love hitting our...

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Force Marketing Eason Chang

12 Aug Get to Know Force: Eason Chang

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEM Specialist Eason Chang! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a SEM Specialist at Force. I manage dealers' paid search accounts through different online marketing platforms, help to drive dealer onsite traffic and increase sales leads by advertising multiple dealer services in different search engines. My job includes creating, monitoring and optimizing dealer online marketing campaigns, reporting campaign performance along with providing suggestions for campaign improvements, estimating campaign...

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Force Marketing Online Video

09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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