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18 Feb John Fitzpatrick, CEO of Force Marketing, To Be Honored at Gator100 Celebration

Force Marketing was recognized by the 2016 Gator100, which honors the fastest-growing private companies led by graduates of the University of Florida, for the second consecutive year. ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently included on the 2016 Gator100, the list of the 100 fastest-growing private businesses that are led by alumni of the University of Florida. The Gator100 is held each year by the University of Florida’s Entrepreneurship & Innovation Center, and strives to recognize businesses that have succeeded thanks to the collegiate roots of their leaders. “It’s an honor to be included on this esteemed list...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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03 Feb Force Marketing Launches Fuel, Its Rebranded and Revamped Online Video Channel

Fuel, the video channel from leading automotive marketing company Force Marketing, will feature marketing tips for dealers, tech-enabled strategies, consumer insights and more. ATLANTA, GEORGIA— Force Marketing announced today the launch of its rebranded and redesigned online video channel, now called Fuel. The channel features weekly videos that highlight tips and trends within the automotive industry, innovative strategies for dealers, data-driven consumer insights and more. Formerly, the multi-channel automotive marketing company’s video channel was called ForceFeedTV. The rebranding of the channel as Fuel is a part of the company’s continued evolution and growth within the automotive space. “We’re very happy with what...

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03 Feb John Fitzpatrick Joins Bright Futures Atlanta’s Board of Directors

John Fitzpatrick, CEO and President of Force Marketing, is proud to join the Board of Directors of the organization, which aims to improve the lives of at-risk youth in inner-city Atlanta. ATLANTA, GEORGIA— John Fitzpatrick, CEO and President of automotive marketing company Force Marketing, is proud to announce that he has been named to the Board of Directors for Bright Futures Atlanta. Founded in 2002 by Philip and Gail Ross, Bright Futures Atlanta is a faith-based organization that works to provide academic instruction and programming for inner-city, at-risk youth in Atlanta. Bright Futures Academy, a 10,000+ square foot educational center located...

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29 Jan Survey Says: Marketers Plan to Increase Email Budgets in 2016

Growth is a key part of marketing-- you want to see sales growth, and to do so, sometimes you need to see budget growth, too. A recent study, the Selligent and StrongView 2016 Marketing Trends Survey, highlighted the areas of marketing that are set to see the most growth this year. The top marketing channel that respondents said they’d add budget to in 2016? Email marketing. Sixty percent of those surveyed planned to increase their email budget this year. They reported that their top three initiatives in terms of email were increasing subscriber engagement, improving segmentation and targeting, and improving data...

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18 Jan Force Marketing Unveils Redesigned Company Website

ATLANTA, GEORGIA— Leading automotive marketing company Force Marketing announced today the release of a new and enhanced version of its website, which can be found at ForceMKTG.com. The new website features a clean, sleek and modern design, and highlights the company’s technology-driven, multi-channel approach to automotive marketing. It’s fully responsive, and also features new UX strategies developed to drive lead generation, as well as parallax scrolling website design for a look and feel that’s both engaging and functional. “We’re excited to unveil our new website, which will allow dealers to get a closer look at how we utilize advanced data...

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18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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07 Jan The Numbers Are In: U.S. Auto Sales Hit a Record High in 2015

All the experts predicted that 2015 would be a good year for the auto industry, and it turned out they were right– U.S. light-vehicle sales hit an all-time high of 17.47 million units sold during 2015. The year-over-year sales increase totaled 5.7 percent, and 2015 marked the sixth year in a row that U.S. auto sales rose. Prior to December, these sales numbers were on track to set the record, but an especially strong showing during the last year of the month made it happen. December sales increased an impressive 8.9 percent year-over-year. So why were sales so high in 2015? Research...

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07 Jan A Year in the Life of Force Marketing

2015 is coming to a close, and 2016 is almost upon us! That means it’s time to reflect on the year that’s ending, and that’s something we’re all doing here at Force Marketing. In the spirit of the New Year’s season, let’s take a look back at some of the highlights from a great year here at Force: December 22, 2014: Moved into brand new headquarters in Buckhead Okay– this technically happened in 2014, but in January, we were still adjusting to our new digs! The new officecomprises the entire 4th floor of the Piedmont Court building on Piedmont Rd., and was designed...

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07 Jan Your New Year’s Resolutions for Email Marketing

The end of one year and the beginning of the next one is upon us, and that provides you with a great opportunity to take a look at your marketing strategies and what’s working for you. As the new year approaches, examine your email marketing plan, and make a few resolutions for how you can do even better in 2016. Here are a few New Year’s Email Resolutions that we suggest: Make sure your emails look and function properly on mobile devices. A study by Yesmail recently found that clicks to emails from mobile devices increased 33 percent from 2013 to Q3...

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