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23 Nov Force Marketing Announces Exclusive Bing Ads Elite SMB Partnership

ATLANTA, GEORGIA— Top automotive multi-channel marketing company Force Marketing is proud to announce its expanded partnership with search engine network Bing through the exclusive Bing Ads Elite SMB Partnership program. Through this partnership, the Force Marketing digital team will be able to offer advanced strategies, beta programs and innovations to its dealer clients, and will have access to a dedicated Bing Ads support team. Only a select number of companies are eligible for inclusion in this program, and Force Marketing is one of only a small number of automotive companies to be included. The new Bing Ads Elite SMB Partner Program was...

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09 Nov Force Marketing to Attend “Freddie & Friends” Event to Benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be in attendance at the second annual “Freddie & Friends” benefit event, held on Monday, Nov. 9, 2015. Proceeds from the event will benefit the Aflac Cancer & Blood Disorders Center of Children’s Healthcare of Atlanta. The event is hosted by Atlanta Braves first baseman Freddie Freeman, and will also feature special guest John Smoltz, Atlanta Braves Hall of Fame pitcher. The event will consist of an exclusive lunch as well as a Q&A session with Freeman and Smoltz emceed by Chris Dimino of radio station 680 The Fan. Attendees...

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29 Oct Force Marketing Sponsors Collins Hill Eagles Football Team

Community involvement is very important to the entire Force Marketing team, and they exhibit that both individually and as an organization. Recently, the company was proud to sponsor the 10-year-old Collins Hill Eagles football team. Force Marketing’s Traffic & Production Coordinator, Lee Dalton, has a son on the team named Parker, and said that he and his teammates are all excited about the season as well as the sponsorship. “My son was very proud to tell his teammates that his mom worked at Force, and that they gave a donation,” said Dalton. “It was much appreciated by the team, and certainly...

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28 Oct John Fitzpatrick to Speak at Kain Automotive 11th Annual Clients & Friends Digital Success Workshop

John Fitzpatrick, Force Marketing’s CEO and President, is set to be a speaker at the upcoming Kain Automotive 11th Annual Clients & Friends Digital Success Workshop. The workshop features speakers from across the automotive industry who were selected by David Kain, President of Kain Automotive. In addition to Fitzpatrick, this year’s list of speakers includes executives from DealerTrack, Cars.com, VinSolutions and more. His session, entitled "A Win/Win for Your Dealership: Better Advertising ROI for Dealers; Better Shopping Experience for Customers," will be held on Wed., Nov. 11, at 2:40 p.m. Fitzpatrick will discuss how marketing strategies that align creative and messaging across...

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26 Oct PHOTOS: Force Marketing Team Outing at Top Golf Atlanta Midtown

The members of the Force Marketing team made time to perfect their swings at Top Golf Atlanta Midtown, a hybrid driving range/swanky lounge not far from the company’s Buckhead headquarters. The group socialized while they tried to stay under par on a balmy Friday night, and enjoyed drinks and appetizers together. The growing team works diligently throughout the week, and events like this one are a great way to reward all that hard work. Photos below: Want to learn more about the Force Marketing team? Contact us today!  ...

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20 Oct Stephen Cannon, CEO of Mercedes-Benz USA, Speaks at Chamber of Commerce Event

Several members of the Force Marketing team attended a Sandy Springs Chamber of Commerce luncheon on Oct. 20, at which Mercedes-Benz USA (MBUSA) CEO Stephen Cannon was the keynote speaker. The luncheon was sponsored by the CBT Automotive Network, and its founder and CEO Jim Fitzpatrick interviewed Cannon on stage for the a room packed with members of the Sandy Springs business community. Cannon, who has been president and CEO of MBUSA since January 2012, spoke about a number of things, from his background (he attended the United States Military Academy at West Point and is a United States Army Airborne...

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15 Oct Force Marketing to Sponsor DrivingSales Executive Summit & J.D. Power Automotive Marketing Roundtable

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing company serving the automotive industry, will be proudly sponsoring two upcoming automotive conferences-- the DrivingSales Executive Summit and the J.D. Power Automotive Marketing Roundtable. At the DrivingSales event, Force Marketing will be sponsoring the lunch on Monday, Oct. 19, as well as the Google Partners Acquisition Poolside Party, to be held the evening of Oct. 19 from 8 p.m. to 11 p.m. at the Bellagio pool area. At the J.D. Power event, the company will be sponsoring the lanyards. A number of Force Marketing executives will be in attendance at these events,...

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12 Oct Mobile Searches Top Desktop Searches Worldwide, Google Reports

Mobile isn’t just the future of search-- it’s also the present. Google recently announced that, for the first time ever, mobile searches officially outnumber desktop searches worldwide. Previously, mobile had outpaced desktop in terms of search across 10 different countries, but this is the first time that’s been the case when data from all countries was factored in. Desktop searches haven’t decreased to make room for mobile searches-- internet users are simply searching more frequently, and a larger percentage of those searches now happen on mobile devices. This is, in part, because users always have a device within reach. This is particularly...

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06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director...

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