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06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director...

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23 Sep Force Marketing Proudly Sponsors 24th Annual Nalley Charity Classic Golf Tournament

ATLANTA, GEORGIA— The leading tech-enabled marketing firm, Force Marketing, was a proud sponsor of this week’s 24th Annual Nalley Charity Classic Golf Tournament. The tournament took place on September 21, 2015 at Meadows, Stables and Pines Courses at the Tournament Players Club Sugarloaf in Duluth, Georgia. Sponsorship proceeds benefited Children’s Healthcare of Atlanta, the Rally Foundation for Childhood Cancer Research and Nobis Works, which provides job training, employment and vocational support for those with disabilities. Randy Sieger, the firm’s Chief Operations Officer, and Cody Tomczyk, its Director of Digital Sales, both participated in the tournament. “The organizations benefiting from the Nalley...

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22 Sep PHOTOS: Force Marketing Films Special Project for Mercedes-Benz Manhattan

The Force Marketing team filmed Mercedes-Benz models throughout New York City on Friday, September 18 for a special project for client Mercedes-Benz Manhattan. The video project will showcase the Mercedes-Benz S-Class, Mercedes-Benz C-Class, Mercedes-Benz CLA and Mercedes-Benz GLE models, and will also help brand Mercedes-Benz Manhattan as New York City’s source for the Mercedes-Benz brand. A full video production and photography team captured the essence of driving a Mercedes-Benz in Manhattan, and of what it means to drive Modern Luxury. Filming locations throughout the city included several quintessential New York City areas, such as Times Square, the Flatiron district, the Meatpacking district,...

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21 Sep How to Boost Your Email Marketing Open Rates

The email messages that you send to your subscriber base might be filled with interesting, compelling content. They might contain offers that your customers simply can’t resist. In short, they might be completely optimized for success. But if your customers aren’t opening them, then they’re not a valuable part of your marketing strategy. While your open rates aren’t the only important metric to pay attention to when it comes to your email marketing program, they’re certainly important. So how can you improve them? Craft the perfect subject line. We’ve written before about the best words-- and the worst ones-- to include in an email...

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21 Sep How to Boost Your Email Marketing Open Rates

The email messages that you send to your subscriber base might be filled with interesting, compelling content. They might contain offers that your customers simply can’t resist. In short, they might be completely optimized for success. But if your customers aren’t opening them, then they’re not a valuable part of your marketing strategy. While your open rates aren’t the only important metric to pay attention to when it comes to your email marketing program, they’re certainly important. So how can you improve them? Craft the perfect subject line. We’ve written before about the best words– and the worst ones– to include in an email...

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14 Sep This Year’s Super Bowl Ads Largely Viewed Online

As far as TV and video ads go, the Super Bowl is king. But are people still watching those ads the same way they always have been? According to a recent study by video metrics company Unruly, the answer to that is a resounding no. The study found that 51 percent of those who had watched Super Bowl XLIX ads did not do so on television-- instead, they had viewed the ads on their desktop computers, laptops, tablets or smartphones. People aren’t just viewing these ads on the internet-- they’re also sharing them. The study found that this year’s Super Bowl...

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14 Sep This Year’s Super Bowl Ads Largely Viewed Online

As far as TV and video ads go, the Super Bowl is king. But are people still watching those ads the same way they always have been? According to a recent study by video metrics company Unruly, the answer to that is a resounding no. The study found that 51 percent of those who had watched Super Bowl XLIX ads did not do so on television– instead, they had viewed the ads on their desktop computers, laptops, tablets or smartphones. People aren’t just viewing these ads on the internet– they’re also sharing them. The study found that this year’s Super Bowl ads...

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01 Sep Good News for Dealers: U.S. Auto Sales Up for August

Despite the fact that Labor Day weekend comes too late this year to be counted amid August’s sales totals, U.S. automakers posted impressive sales last month. Ford reported a sales increase of 5.4 percent, Fiat Chrysler reported an increase of 1.7 percent sales, and while General Motors reported a minor sales drop of 1 percent, their numbers still came in above August estimates. Overall, the SAAR is still on track to top 17 million for the year-- in fact, Autodata reports that August sales increased to an annualized pace of 17.81 million over the previously-expected 17.31 million. A Sept. 1 article published...

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01 Sep Good News for Dealers: U.S. Auto Sales Up for August

Despite the fact that Labor Day weekend comes too late this year to be counted amid August’s sales totals, U.S. automakers posted impressive sales last month. Ford reported a sales increase of 5.4 percent, Fiat Chrysler reported an increase of 1.7 percent sales, and while General Motors reported a minor sales drop of 1 percent, their numbers still came in above August estimates. Overall, the SAAR is still on track to top 17 million for the year– in fact, Autodata reports that August sales increased to an annualized pace of 17.81 million over the previously-expected 17.31 million. A Sept. 1 article published...

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