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31 Aug Google Chrome to Pause Flash Ads Starting Sept. 1

Starting September 1, the popular Google Chrome browser will no longer support Flash ads-- or any Flash content that isn’t “central to the webpage” on a given site. The reason behind Google’s decision is that many consumers find Flash ads to be more of a nuisance than anything else-- these ads often autoplay and can slow down a browser, particularly when the consumer is on a mobile device, or even drain the battery of a laptop or device faster. By pausing these ads, users can determine whether they want an ad to play or not. Flash-based ads are also notorious for...

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24 Aug Women in Automotive: Top Takeaways from the Conference

Several Force Marketing associates attended this first annual event. What’s it like to be a woman working in the automotive industry? 55 percent of the Force Marketing team knows firsthand. Recently, several members of that 55 percent attended the first annual Women in Automotive conference, held in Orlando August 18-20 to address topics that affect women working in what is traditionally looked at as a male-oriented industry. Force Marketing proudly sponsored the conference, which drew more than 300 attendees from all over the country. The conference brought speakers from all aspects of the automotive industry-- dealers and dealership salespeople, automotive vendors, automakers and more....

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17 Aug Google Says Mobile-Only Sites Are a Go for SEO

The search engine giant further emphasizes the importance of mobile-friendliness. Having a mobile-friendly website is important for SEO– in fact, Google has reported before that not being optimized for mobile can hurt a site’s organic rankings on mobile devices. Some have questioned, though, if the inverse is true– if a dealership or other business only has a mobile-first site, eschewing a desktop-first site entirely, will that hurt their organic rankings on desktop? Google’s John Mueller recently weighed in on this question during a Webmaster Office Hours Hangout session, and provided the answer: no, only having a mobile site won’t hurt your rankings, as...

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12 Aug Force Marketing Earns Spot on Inc. 5000 List for Seventh Consecutive Year

ATLANTA, GEORGIA— Force Marketing is proud to announce that it was recently included on the Inc. magazine’s 34th annual Inc. 5000 list of the fastest-growing private companies in the United States. The company earned the No. 2773 spot on the national list. “Accomplishments like this always remind me of a quote by J.W. Marriott,” said John Fitzpatrick, CEO & President of Force Marketing. “‘If you take care of your people, your people will take care of your customers and your business will take care of itself.’ Each year that we’re included on this prestigious list simply emphasizes how a group of...

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10 Aug Integrated Marketing Remains a Mystery to Many Other Marketers

One study illustrates the ways that Force Marketing is consistently ahead of the game when it comes to creating successful multi-channel campaigns. Integrated marketing, or multi-channel marketing, is something that’s so integral to Force Marketing that it’s easy to forget that not every marketing company feels the same way. A new study by Hotwire PR surveyed 300 senior marketing decision makers reminds us of the truth– most marketers simply aren’t doing what we’re doing. The survey found that 46 percent of the respondents have campaigns that run in isolation from each other, and 30 percent stated that their campaigns simply weren’t designed for...

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28 Jul John Fitzpatrick Interviewed on Sales Influencers Radio Talk Show

The show streamed live on the Buckhead Business Radio Network Tuesday at 3 p.m., but you’ll be able to listen shortly on the network's website. John Fitzpatrick, Force Marketing’s CEO and President, was recently interviewed on the Sales Influencer Radio Show, a live radio show focused on prominent people making an impact on the sales world. On it, host Jeff Sheehan spoke with Fitzpatrick about Force Marketing’s history and future, the role of the sales team within the growing company, the importance of measurable success and many other topics related to the sales and marketing realm. Fitzpatrick and Sheehan were joined...

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28 Jul John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo

ATLANTA, GEORGIA— Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales, Service and Marketing Conference & Expo. The expo is set to take place Feb. 9-11, 2016 at the Omni Hotel in downtown Atlanta, and will touch on a broad array of topics related to sales, service and marketing within the automotive industry. The keynote speakers for the conference will be Nick Saban, Head Coach of the University of Alabama Crimson Tide, Patrick Lencioni, founder and President of The Table Group, as well as Jason...

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27 Jul John Fitzpatrick to Be Interviewed on Sales Influencers Radio Talk Show

ATLANTA, GEORGIA— John Fitzpatrick, CEO & President of tech-enabled multi-channel marketing company Force Marketing, is set to be interviewed on the Sales Influencers Radio Talk Show this week. The weekly show is part of the Buckhead Business Radio network, and is hosted by Jeff Sheehan. On this week’s show, Sheehan and Fitzpatrick will discuss Fitzpatrick’s background in sales, as well as the history of Force Marketing and how he has led the company to great success. Topics will also include sales tactics and best practices, sales tools, and the future of sales and marketing. Under Fitzpatrick’s leadership, Force Marketing has grown tremendously...

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20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

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13 Jul Google Maps Gets a Cross-Device Upgrade

Google announced via Google+ today that users can now send locations directly from Google Maps on their desktop to their iPhone or Android device. All they have to do is be signed in on both devices, and when they look up a map location, a “Send to Device” option will appear. The map location will be sent to the mobile device as a push notification. What does this mean for businesses in general, and dealers specifically? It means that it’s a great time to make sure your business listings on sites like Google Maps are correct, and that users can find...

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