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Force Marketing at NADA 2019

22 Jan What to Expect from Force Marketing and Helix Technologies at NADA 2019

The Force Marketing team is excited to be attending this year’s NADA Show in San Francisco this upcoming weekend! We hope you’ll be there, too. Here are just a few things you can expect when you stop by our Booth #3417S in the Expo Hall. Schedule your demo now. Meet our expert team. Many of our top leaders will be in attendance and available to meet with you one-on-one at the booth. When you visit Booth #3417S, you can meet with team members like: John Fitzpatrick, President & CEO Eric Mercado, Chief Sales Officer Cody Tomczyk, Vice President Jonathan Thompson, Vice President Kate Andra, Vice President - OEM Allison...

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Kate Andra Force Marketing

23 Feb Get to Know Force: Kate Andra

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Vice President Kate Andra! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am a Vice President at Force and currently heading up our OEM and Tier 2 business unit. Q. What's your favorite thing about what you do here? Every day is different. We are constantly working through new ideas, products, clients and more - it keeps us on our toes and helps us to grow. Q. Tell us a little bit about...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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16 Feb Five Takeaways from the CBT Automotive Conference & Expo

Last week was the first annual CBT Automotive Conference & Expo, and the event was a huge success. Dealers, auto experts, vendors and other industry professionals from throughout North America gathered at the Omni Hotel at CNN Center, right in the heart of downtown Atlanta, for three days of learning, sharing strategies and networking. The Force Marketing team came out in full force (pardon the pun). Three top executives (Kate Andra, Cody Tomczyk, and Eric Mercado) presented in educational sessions, and our CEO and President, John Fitzpatrick, participated in an engaging marketing panel and even had the opportunity to interview Nick Saban...

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08 Dec Force Marketing to Host Live Webinar at CBT Automotive Network Studio

ATLANTA, GEORGIA— Force Marketing is proud to announce that it will be hosting a live webinar entitled “Forget Big Data-- Use Your Own and Improve Your ROI” live from the CBT Automotive Network studio on Thursday, Dec. 10 at 12 p.m. EST. The webinar will feature Kate Andra, Force Marketing’s Director of Strategy, and Cody Tomczyk, Force Marketing’s Director of Digital Sales. They will also be joined by Katherine Lowe, Google Channel Sales Strategic Partner Manager. Attendees of the webinar will learn more about how dealers can identify and eliminate ad spend waste within their current digital marketing campaigns, how they can...

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15 Oct Force Marketing to Sponsor DrivingSales Executive Summit & J.D. Power Automotive Marketing Roundtable

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing company serving the automotive industry, will be proudly sponsoring two upcoming automotive conferences-- the DrivingSales Executive Summit and the J.D. Power Automotive Marketing Roundtable. At the DrivingSales event, Force Marketing will be sponsoring the lunch on Monday, Oct. 19, as well as the Google Partners Acquisition Poolside Party, to be held the evening of Oct. 19 from 8 p.m. to 11 p.m. at the Bellagio pool area. At the J.D. Power event, the company will be sponsoring the lanyards. A number of Force Marketing executives will be in attendance at these events,...

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05 Oct Force Marketing to Attend the 19th Digital Dealer Conference & Exposition

ATLANTA, GEORGIA— Force Marketing, the leading technology-enabled marketing firm within the automotive industry, is proud to announce that it will have a strong presence at the 19th Digital Dealer Conference & Exposition. This event, which takes place twice a year, brings together dealers, vendors and other automotive professionals to discuss digital trends and topics affecting dealers today. Force Marketing will be located at Booth #723 in the exhibition hall, and team members will be on hand to meet with attendees and showcase the company’s multi-channel services and solutions. Vice President of Sales John Franco, Director of Strategy Kate Andra and Director...

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