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04 Jun 4 Marketing Lessons Dealers Can Learn from Baseball

On Saturday, Force Marketing held its fourth annual Atlanta Braves tailgate outing for team members and their families. More than 150 people attended, decked out in customized t-shirts, to share food and drinks before taking in a game in which the Atlanta Braves beat the Pittsburgh Pirates. The warmer months are synonymous with baseball in America, but it’s not just sports fans who can benefit from the season. Here are a few lessons that dealers and automotive marketers can learn from America’s pastime: Each day is a new opportunity to win. Baseball season certainly seems to last a long time. Unlike sports like football, your favorite...

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coke

20 Apr What Dealers Can Learn from Coca-Cola’s Revamped “Share-a-Coke” Campaign

Hint: Personalization is key for marketers of all stripes. Ever found a bottle of Coca-Cola with your name on it? If you missed your chance during the company’s “Share-a-Coke” campaign last year, then you’re about to get one more shot. Coca-Cola recently announced that it will be bringing the campaign back this year, with 1,000 of the most popular first names (four times as many as last year) printed on Coca-Cola, Diet Coke and Coke Zero 20-oz. bottle labels. The original campaign was an obvious success– the brand reported a 19 percent year-over-year growth in 20-oz. packaging, a huge jump for an established...

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