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08 Jul An Industry Shift: How the Car Shopping Experience Keeps Evolving

Written by Martin Federico Due to significant advances in technology and media in the past decade, the way we shop for cars today has changed drastically. With so much information available at our fingertips, the internet allows shoppers to research every aspect of their future car, from mileage, price and even 360° interior views. In fact, according to Adtaxi, 86% of car-shoppers conduct online research before stepping foot into any dealership, meaning the focus for automotive marketers has to be placed online now more than ever. Below are three key changes in the automobile customer journey that dealers and their marketing...

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