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27 Oct New Study: The Best & Worst Mobile Ad Formats

With more than 50 percent of auto shoppers using their mobile devices as part of the vehicle research process, it’s more important than ever for dealers to be well-represented on mobile. But what kind of mobile ads get the best results? A study conducted by MediaScience in September 2016 revealed some interesting statistics about which types of mobile ad formats get the most interactions and view time. The four types of mobile ads the study looked at were Adhesion Banners, In-Stream Ads, Interstitial Ads and Sidekick Ads, examples of which are given below: Adhesion Banners: In-Stream Ads Interstitial Ads Sidekick Ads According to the study, Interstitial Ads...

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Force Marketing Mobile Marketing

14 Jun Mobile Media Consumption Expected to Rise 28% This Year

Around the world, people are consuming less and less media overall-- except when it comes to mobile. According to Zenith Optimedia’s recent Media Consumption Forecast, mobile media consumption is set to increase by about 28 percent over the course of this year, while all non-mobile media consumption (which includes traditional and desktop Internet) will drop 3.4 percent. That’s right-- they’re watching a little less TV, and logging onto the Internet at their desktop computer a bit less frequently, but they simply can’t put down their mobile phones and tablets. This should come as no surprise-- mobile has been the next big things...

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Force Marketing Mobile Marketing

07 Apr Google AdWords Debuts New Automotive Ad Formats

Last week, Google introduced a brand-new mobile ad format that should be of special interest to car dealers, called Model Automotive Ads. These ads are officially rolled out, and are available to all OEM automotive advertisers in the U.S. These new ads will display images of vehicles and additional details about those vehicles within mobile search results, so when shoppers search for a given vehicle, they’ll have a wealth of information right at their fingertips. This is a great way for Google to help connect auto shoppers with the vehicles they’re interested in, especially since about half of all automotive searches currently...

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future

18 Jan New Study Explores the Future of Mobile Auto Shopping

Establishing that many of today’s car-shoppers rely heavily on their mobile devices is one thing. Knowing what to do with that information is another. Facebook recently commissioned a study from Ipsos Media CT about shoppers that conduct most of their research using devices like smartphones and tablets-- what they refer to as “mobile-first” shoppers-- to shine some light on the future of car-shopping. In a previous study, they’d found that these mobile-first shoppers made up 27 percent of people in the U.S. (and comprised an even larger proportion in certain demographics, like Millennials). The new study explored how these shoppers interact with...

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mobilesearch

12 Oct Mobile Searches Top Desktop Searches Worldwide, Google Reports

Mobile isn’t just the future of search-- it’s also the present. Google recently announced that, for the first time ever, mobile searches officially outnumber desktop searches worldwide. Previously, mobile had outpaced desktop in terms of search across 10 different countries, but this is the first time that’s been the case when data from all countries was factored in. Desktop searches haven’t decreased to make room for mobile searches-- internet users are simply searching more frequently, and a larger percentage of those searches now happen on mobile devices. This is, in part, because users always have a device within reach. This is particularly...

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Blog-Img_Aug-17

17 Aug Google Says Mobile-Only Sites Are a Go for SEO

The search engine giant further emphasizes the importance of mobile-friendliness. Having a mobile-friendly website is important for SEO– in fact, Google has reported before that not being optimized for mobile can hurt a site’s organic rankings on mobile devices. Some have questioned, though, if the inverse is true– if a dealership or other business only has a mobile-first site, eschewing a desktop-first site entirely, will that hurt their organic rankings on desktop? Google’s John Mueller recently weighed in on this question during a Webmaster Office Hours Hangout session, and provided the answer: no, only having a mobile site won’t hurt your rankings, as...

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29-Jun

29 Jun Google Takes Steps to Reduce Accidental Ad Clicks on Mobile

It’s now more difficult to click an ad-- and that’s better for dealers. Have you ever accidentally tapped on an ad on your smartphone, launching an advertiser’s website that you didn’t intend to visit? Even with the larger screen real estate offered by devices like the iPhone 6 Plus, it’s an easy mistake for anyone to make. For smartphone users, that erroneous click merely results in a few seconds of inconvenience. For an advertiser, however, those clicks can cost money. That’s why Google is doing something about it. The company recently announced three changes to mobile ads that will help reduce these accidental types...

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mobilevideo

15 Jun Just How Fast Is Mobile Video Ad Spending Growing?

Hint: it’s leading the pack when it comes to digital ads. Digital advertising as a whole is growing fast, but no segment of it is growing at a speedier pace than mobile video advertising. A new eMarketer report found that it’s the fastest-growing digital ad format, and is set to grow more than 70 percent during 2015. The $2.62 billion it’s expected to hit will be more than a third of the $7.77 billion total that U.S. marketers are estimated to spend on digital video advertising this year. It should come as no surprise that mobile video advertising is on the rise-- we...

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22 May The Top Takeaways from Digital Summit Atlanta

The Force team attended to learn more about the digital strategies that can help dealers succeed. Digital Summit Atlanta took place last week, and several Force Marketing team members attended the conference.   Held at the Cobb Energy Performing Arts Centre, it brought together experts and thought leaders throughout the digital community to speak on hot topics and trends affecting businesses today. Speaking sessions included an opening keynote from Charlene Li, as well as executives from Coca-Cola, LinkedIn, CNN, Twitter and more. Here are a few takeaways the Force Marketing team brought back from the Summit: When in doubt, turn to science. A session called “Best...

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mobile

06 Apr New Study Finds Mobile Video Ads Lead to Higher Engagement

Mobile video ads see 5x more engagement on average. Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media. The study found that on average, mobile video ads saw five times the engagement that standard banner ads did across all verticals. In some verticals, like technology and business services, video ads garnered more than eight times the engagement. So what about automotive? Within the automotive industry specifically, Millennial Media found that video ads drove 296% higher engagement than standard banner ads. While that may not be on par with certain other verticals, it’s still a sizable...

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