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09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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20-Jul

20 Jul Facebook Redefines the Meaning of Cost-Per-Click

Another change is on the horizon for dealers who advertise with Facebook, one that could make measuring the ROI of your efforts easier than ever. The social media giant announced recently that it is changing the way that Cost-per-Click (CPC) is measured on Facebook. Now, CPC will only include clicks to websites and apps, and will no longer include likes, shares and comments. So why is this an improvement for those who advertise on Facebook? If you’re a dealer who takes advantage of Facebook’s advertising offerings, you’re likely interested in driving traffic to your website. While post likes, comments and shares are great...

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29 May Facebook Creates “Call Now” Button for News Feed Ads

Now social media users can call your dealership with a simple click of a button Does your dealership utilize Facebook News Feed ads to connect with consumers? Those ads have just gotten a bit of an upgrade that might make them even more effective. In October, Facebook launched a “local awareness” initiative aimed at improving the value of its News Feed ads for companies in their local communities. The addition of the new “Call Now” mobile button is part of that initiative. When mobile users see your dealership’s ads in their News Feed, they also see a small “Call Now” button. Once pressed,...

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