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09 Aug Declining Organic Facebook Reach– and How Video Can (At Least Partly) Save the Day

As a dealer, you’re probably well-represented on Facebook by now with a brand page where you can post photos, answer user question and generate dealership reviews. The social network has become an integral part of a dealer’s digital marketing strategy. That said, the way Facebook displays brand pages’ and publishers’ content to users has changed, and continues to do so. A recent study by SocialFlow found that publishers’ Facebook Pages have seen a whopping 52 percent decline in organic reach from January 2016 to July 2016. What’s the reason for the decline? The network is simply too crowded. According to Facebook, the...

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growthdigital

06 Oct Business Insider Predicts Big Growth in Digital Ad Spend

Digital ad spending is growing-- but by how much? The predictions are in. Business Insider recently put out a BI Intelligence report that forecasts the growth in ad revenue from a wide variety of media, including digital media like search, display and video. The results? Digital ad spend is set to grow a pace tremendously faster than its more traditional competitors (some of which are even predicted to decrease in spend over the next five years). See the chart below, from BusinessInsider.com: In large part, mobile is driving these significant increases in spend for marketers and dealers alike. As more and more...

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29 May Facebook Creates “Call Now” Button for News Feed Ads

Now social media users can call your dealership with a simple click of a button Does your dealership utilize Facebook News Feed ads to connect with consumers? Those ads have just gotten a bit of an upgrade that might make them even more effective. In October, Facebook launched a “local awareness” initiative aimed at improving the value of its News Feed ads for companies in their local communities. The addition of the new “Call Now” mobile button is part of that initiative. When mobile users see your dealership’s ads in their News Feed, they also see a small “Call Now” button. Once pressed,...

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