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22 Jan Force Marketing 2020 Kickoff Recap

This past Monday, our whole company spent the day off-site kicking off 2020.  Our CEO, John Fitzpatrick, started the meeting off re-capping 2019 and all the lessons learned.  He then shared his vision and strategy for 2020. John shared his thoughts on how we will get there by transforming the brand to the consumer buying experience. This was an exciting day for all as we heard from every leader on their strategy for 2020 and how it incorporates into one team working together to bring the best in class customer experience. ...

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30 Dec Google Premier Partner Awards

Force Marketing is proud be the only automotive vendor who was selected as a finalist for Google's Premier Partner Awards. Our dynamic video product, DRIVE was a finalist in Video Excellence....

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30 Dec Force Family in 2019!

We expanded our Force family this year! This summer John Fitzpatrick & Judi Webster Rovner both welcomed baby girls. This fall two of our other employees, Jessica Joiner and David Parker, welcomed new additions to their individual families. 2019 also brought us three new happily married couples. We are excited to see what 2020 holds for our growing family.  ...

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18 Dec Get to Know Force: Aimi Gundersen

Every week, we will be featuring a team member.  We recently sat down with Aimi Gundersen, one of our newest Regional Sales Directors and here is what we learned about her… EMPLOYEE SPOTLIGHT Q. What’s your role at Force, and what does it entail? Regional Sales Director for North and South Carolina. My role entails building and cultivating relationships with dealers. I am focused on introducing Force Marketing to all the dealers who do not know about us, re-engaging dealers who we have had a relationship with in the past and getting them to fall in love with our new technologies, such as...

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17 Dec Women in Automotive Conference Recap

Two of our associates attended the 5th Annual Women in Automotive Conference this past weekend in Palm Springs, CA. This conference was centered around elevating women leaders in the automotive industry. The event kicked off with an inspiring session from Lissette Gole, Head of Automotive Retail for Google. As women, we often aren’t comfortable speaking up and sharing our accomplishments. We tend not to like to brag. As Lissette stated, “Self promotion is not bragging if it is based on facts.” Her advice is to think of self promotion as an accomplishment of your...

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16 Dec The 2020 SEO Mindset

The 2020 SEO Mindset Looking back at 2019, we’ve seen a fair share of algorithm updates, including BERT, Maverick, and several other verified and unconfirmed Google updates. With every little tweak made, it seems the SEO community is always quick to jump on the subject. Due to this, we wind up with countless sources of information, giving perspectives on what new thing needs to happen to counter these algorithm updates to keep websites in Google’s good graces. Walking into 2020, we don’t know what kind of updates await us, but if you haven’t noticed the trend behind Google’s updates, and not...

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26 Nov What you missed at Automotive Analytics & Attribution Summit (AAAS)

We are back from Palm Beach where we attended the Automotive Analytics & Attribution Summit; a great event hosted by Brian Pasch. We had the opportunity to sponsor one of the happy hours, two of our leaders were chosen to speak on different panels, and as an added bonus, we had a prime booth location. It was definitely an action and information-packed event filled with Automotive Leaders and Influencers, alike.   In case you weren’t there, Jeff Brown, our CRO, was one of the 5 panelists on the opening General Session discussing what marketing attribution looked like in 2019.  Jeff talked about...

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Judi Webster Force Marketing

04 Nov Get to Know Force: Judi Webster

Every week, we will be featuring a team member.  We recently sat down with Judi Webster, Director of Strategy and Data and here is what we learned about her…. Meet Judi Webster, our Director of Strategy who has been with Force for over 6 years. In this spotlight, Judi talks about Google's RLSA tool, Remarketing List for Search Ads.   EMPLOYEE SPOTLIGHT Q. Tell us a little bit about yourself outside of work. I have 3 kids under 3 as well as a dog.  So you could say I keep quite busy chasing my kids around.  I love to blog. In my spare...

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Jeff Brown and Allison Centore Force Marketing

14 Feb Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

ATLANTA, GEORGIA— Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President, Strategic Partnerships. Centore comes to Force Marketing from Lithia Motors, Inc., the No. 4 dealership group in the U.S., where she served as Senior Marketing Manager since November 2017. Prior to that, she spent nearly four years as Director of Marketing at Sheehy Auto Stores, the No. 29...

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29 Jan My NADA Experience on the Other Side

By Allison Centore Allison Centore is Force Marketing's Vice President of Client Success. Prior to Force, she served as Senior Marketing Manager at Lithia Motors, Inc., and before that, worked as the Director of Marketing for Sheehy Auto Stores. --- As I relaxed in the airport lounge before my flight back east, I reflected on the last few days at NADA. Although I have been to many conferences during my tenure in the automotive industry, this year felt completely different. My experience was a 180-degree paradigm shift from previous years: I was now on the other side of the business. In prior years, as a dealer at NADA (or...

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