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25 Aug Using Data to Optimize your Paid Search

We know that a lot of dealers took a large hit in Q2 sales of this year and some may still be trying to catch up. This is precisely why every advertising needs to be even more effective and spent wisely. Paid Search tends to make up a good amount of a dealer’s total advertising budget and it is also one of the lowest funnel channels. Meaning consumers will likely be ready to purchase within the next 30-60 days. Now more than ever consumers are going through the entire purchasing process online. Which means dealers need to focus on optimizing their...

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18 Aug Join Us On Wednesday To Help “DRIVE” Your Sales Up!

The pandemic has affected all kinds of businesses, and we know that there are many car dealerships that are trying to figure out how to maintain sales. At Force Marketing, we understand that these problems often require new ways of thinking and innovative solutions. We know that many car dealerships are trying to implement new strategies to reach consumers, and our auto marketing experts are here to highlight some of the products that can help you increase revenue.  That’s why we are hosting a webinar on Drive Video, an incredible new dynamic video solution that can help you target the right...

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20 Feb Force Marketing wins AWA Award for Drive

Las Vegas (February 13, 2020)— Brian Pasch, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce Force Marketing as a winner of the Marketing Automation Innovator Award. The awards were presented this year by Glenn Pasch, CEO of PCG Digital and Beth Braswell. The AWAs were started in 2008 to recognize the best vendors in automotive digital marketing. Since then, they’ve become a benchmark in the automotive industry for innovative products in technology, design, search marketing, and social media. This year, over 150 industry leaders were in attendance as they awaited the reveal of this...

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22 Jan Force Marketing 2020 Kickoff Recap

This past Monday, our whole company spent the day off-site kicking off 2020.  Our CEO, John Fitzpatrick, started the meeting off re-capping 2019 and all the lessons learned.  He then shared his vision and strategy for 2020. John shared his thoughts on how we will get there by transforming the brand to the consumer buying experience. This was an exciting day for all as we heard from every leader on their strategy for 2020 and how it incorporates into one team working together to bring the best in class customer experience. ...

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30 Dec Google Premier Partner Awards

Force Marketing is proud be the only automotive vendor who was selected as a finalist for Google's Premier Partner Awards. Our dynamic video product, DRIVE was a finalist in Video Excellence....

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30 Dec Force Family in 2019!

We expanded our Force family this year! This summer John Fitzpatrick & Judi Webster Rovner both welcomed baby girls. This fall two of our other employees, Jessica Joiner and David Parker, welcomed new additions to their individual families. 2019 also brought us three new happily married couples. We are excited to see what 2020 holds for our growing family.  ...

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18 Dec Get to Know Force: Aimi Gundersen

Every week, we will be featuring a team member.  We recently sat down with Aimi Gundersen, one of our newest Regional Sales Directors and here is what we learned about her… EMPLOYEE SPOTLIGHT Q. What’s your role at Force, and what does it entail? Regional Sales Director for North and South Carolina. My role entails building and cultivating relationships with dealers. I am focused on introducing Force Marketing to all the dealers who do not know about us, re-engaging dealers who we have had a relationship with in the past and getting them to fall in love with our new technologies, such as...

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Judi Webster Force Marketing

04 Nov Get to Know Force: Judi Webster

Every week, we will be featuring a team member.  We recently sat down with Judi Webster, Director of Strategy and Data and here is what we learned about her…. Meet Judi Webster, our Director of Strategy who has been with Force for over 6 years. In this spotlight, Judi talks about Google's RLSA tool, Remarketing List for Search Ads.   EMPLOYEE SPOTLIGHT Q. Tell us a little bit about yourself outside of work. I have 3 kids under 3 as well as a dog.  So you could say I keep quite busy chasing my kids around.  I love to blog. In my spare...

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Lee Ibrahim Force Marketing

30 Nov Get to Know Force: Lee Ibrahim

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Python Developer for Helix Technologies Lee Ibrahim! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? Python Developer. I basically develop and maintain the entire digital overview code base. Any tracking of data coming from Analytics, AdWords, Bing, or Facebook goes through my code. Q. What's your favorite thing about what you do here? I get to write code all day. My job lets me spend all day figuring out puzzles and how to best...

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Ari Meier Force Marketing

16 Nov Get to Know Force: Ari Meier

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with SEO Strategist Ari Meier! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? SEO Strategist, my main role is helping dealer sites rank higher on Google and other search engines, I also create new pages. Q. What's your favorite thing about what you do here? I love how the creative, analysis and technical come together in a perfect blend. Q. Tell us a little bit about yourself outside of work. I'm a husband, father, artist, author and...

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Schedule a demo of our services. Let one of our specialists walk you through a custom demo of our services. We will identify your needs and give you a solid strategy to sell more cars.