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Director of R&D Alex Appolloni

24 Jun Get to Know Force: Alex Appolloni

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Director of Research and Development Alex Appolloni! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? My job title is officially "Director of Research and Development." This job title allows me to wear many different hats. I work closely with the other departments at Force to make sure that their job can run as smoothly as possible when it comes to Forcetell, our proprietary workflow system. I also get to work on our Helix...

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Jodi VanderLaan Force Marketing

17 Jun Get to Know Force: Jodi VanderLaan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Customer Data and Analytics Manager Jodi VanderLaan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Customer Data and Analytics Manager at Force. I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer's area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects...

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