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Jodi VanderLaan Force Marketing

17 Jun Get to Know Force: Jodi VanderLaan

Each week, we’ll be highlighting a key Force Marketing team member here on the blog. Get to know our team a little better, starting today with Customer Data and Analytics Manager Jodi VanderLaan! EMPLOYEE SPOTLIGHT Q. What's your role at Force, and what does it entail? I am the Customer Data and Analytics Manager at Force. I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer's area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects...

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