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07-Jul

07 Jul U.S. Postal Service Tries Its Hand at Digital

If it becomes widespread, Real Mail Notification could mean a big win for multi-channel marketers. While the U.S. Postal Service may not be known for its innovation, the new service that it’s introducing in select markets this year might surprise you. It’s called Real Mail Notification (RMN), and it’s bringing traditional mail into the digital world. The service offers subscribers an email preview of what awaits them in their mailbox each morning at 8 a.m., and gives direct marketers interactive options they’ve never had before where mail was concerned. They have the ability to direct RMN subscribers to visit a website or landing...

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03 Jun New USPS Postage Price Increase & How It Impacts Dealers

The change in postage price went into effect on May 31, 2015. The Postal Service has done it again-- a number of postage price increases went into effect on Sunday, May 31. If you use direct mail to drive customers to your dealership, then this is important for you to know. While the price changes won’t affect most consumers, as the price of standard stamps hasn’t changed, it will have an impact on all businesses that use bulk mailing. As of now, the largest increase that might affect you is First-Class automated pre-sorted mail. If you choose to send a letter or...

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